sites similar to amazon

Learn about the top competitors and alternatives to Amazon Web Services (AWS). Read reviews and find the best Cloud Infrastructure and Platform Services. This is a browser extension to help you buy stuff you found in Amazon, but in other stores (like a real-life bookstore or an online Amazon. Are you looking for other sites to sell on besides eBay? Then, you've come to the right place! While some people think Amazon is winning the. sites similar to amazon

16 Sites Like Amazon for Buying and Selling Your Things

Most consumers agree that shopping on Amazon is quick and convenient.

It caters to your desire to save time, avoid crowded stores, and you can scroll through thousands of items with a few clicks or swipes. In many ways, Amazon has revolutionized the retail industry for this era of convenience.

Amazon was always my go-to option when I didn’t have time to run to a traditional store. I bought most household goods and several gifts from its site thinking I was saving time and money. And with high competition in the e-commerce world, I assumed Amazon’s prices were competitive, if not the cheapest.

My blind loyalty ended when I found that sold the exact same printer ink I bought on Amazon for almost $20 fewer.

As it turns sites similar to amazon, many shoppers have had similar experiences. Prices for home goods on Amazon are 34% higher than the same products at Walmart, according to an article by Business How to pay simple mobile phone bill if you can afford to spend more to shop at Amazon, why should you? Luckily, there are alternatives to Amazon that can save shoppers even more time and money.

The Best Websites Like Amazon to Do Your Shopping

Amazon’s overwhelming selection of products doesn’t guarantee it’ll have what you’re looking for at the best price. This is when shopping at sites like Amazon can help. You might find more specialized items with better prices, offers, and deals.

1. Target is an Amazon alternative that carries a similar range of goods. The site offers competitive prices and gives an extra 5% off to Target REDCard holders.

target homepage - Amazon alternative

Target has several of the same time-saving delivery options shoppers find at Amazon, including:

  • Same-day delivery with Shipt
  • In-store pickup for online orders
  • Drive-through delivery to your car
  • Free next-day shipping on daily essentials of $35 or more
  • Free 2-day shipping when you use your REDcard or spend at least $35

Target’s subscription option rivals Amazon’s Subscribe and Save program. Subscribing to deliveries with Target awards you with free shipping and 5% off every order.

2. Overstock

One of the best websites like Amazon is The site doesn’t sell food or beverages, but the selection of trendy furniture, home decor, electronics, and office supplies doesn’t disappoint.

Overstock homepage

Purchase totals over $45 ship for free and are only $4.95 if the order doesn’t meet that minimum amount.

Another perk of buying on Overstock is the return policy. Your refund amount will include the full cost of the item plus any shipping charges paid if you start the return process within 30 days of your order.

Overstock’s membership is an excellent alternative to Amazon Prime. Called Club O, it costs a mere $19.95 per year.

Benefits include:

  • Free shipping on every purchase
  • 5% back in rewards
  • Competitor price matching guarantee
  • Up to $40 in rewards for reviewing a purchased product
  • Up to 45% savings in the Club O Extra Rewards Store


AliExpress is a massive shopping site that sells products at much lower prices than you’d find on Amazon. This company cuts out the middleman with its factory-direct store model.

AliExpress homepage

The site has thousands of items that range from high-end merchandise to discount and bulk deals. On AliExpress, you get bargains on clothing, computers and electronics, pet products, beauty items, automobiles, and home improvement.


If you’re shopping for electronics and tech products, is one of the best alternatives to Amazon you’ll find. The excellent customer service, daily deals, and fast shipping are major draws of this leading e-commerce site.

Newegg matches Amazon’s excellent shipping with items arriving in as few as one business day. Some larger items, such as televisions or appliances, come with a White Glove Delivery option. This superior service will deliver your purchase to your room of choice, unpack the item, and take care of excess packaging remnants.

For even more savings, the Newegg Outlet sells open box, clearance, and refurbished electronics at discounted prices.

5. Barnes and Noble

Next to Amazon, Barnes and Noble is the go-to retailer for books of all kinds. It has a well-established online presence and over 600 bookstores throughout the U.S.

Barnes and Noble also offers excellent prices on gifts, games and collectibles, art supplies, and decorative goods. Looking for other bookseller sites? Books-A-Million, Powell Books, and other indie bookstores have online presences as well.

6. BuyDig

BuyDig’s site claims it’s the “Internet’s Digital Superstore.” Comparable to Amazon, this site is known for selling the best computer, sports and fitness, office supplies, TV, kitchen, and houseware brands.

BuyDig homepage

Free ground shipping is always available, though it frequently features free upgrades for faster shipping.

Like Amazon, BuyDig icba learning a straightforward return policy and can issue a full refund if you change your mind about a purchase.

7. eBid

Online auction site eBid has some of the best prices on new and used goods in all product categories. As of 2019, the site has over 2.7 million items for sale.

eBid has 28,000 categories to choose from and sells items like:

  • Football jerseys
  • Antique lamps
  • Vintage jewelry
  • Bicycle parts
  • iPhones
  • Designer cologne
  • Nursery bedding

Related: 13 Best Places to Sell Your Jewelry Online

8. Online Marketplaces

When shopping online, sometimes the best value is found directly from sellers in your area wanting to get rid of their things.

Local Facebook Groups have been known to offer steep discounts on everything from laundry soap and clothing to electronics, camping equipment, and furniture. Facebook Marketplace has also gained popularity as a site to find low-priced items.

Another well-known online marketplace is letgo. Letgo allows shoppers to find local goods in their own neighborhood through the app and website.

Alternatives to Amazon for Selling Your Stuff

Selling your stuff online can help if you need cash or want to free up space in your home. Amazon’s Trade-In program is an option, but it only pays in Amazon gift cards and processing could take up to 10 days or more.

There is a multitude of alternative websites that offer similar or better buy-back options as Amazon.

9. Decluttr

Decluttr fast-tracks the process of selling unwanted items. There’s no hassle of taking photos to list an item for sale or waiting to find a buyer.

It can buy CDs, DVDs, games, books, cell phones, tech gadgets, and LEGO® products directly from you.

The app has a free valuation tool that gives price estimates instantly. If you accept the offer, you pack and ship your items to Decluttr using the free shipping label provided.

get an instant cash offer on used video games from decluttr

Decluttr sends money for your items by PayPal, check, or direct deposit to your bank. Or you can opt to midwest bank near me your earnings to a charity of your choice.

Related: How Much Could You Make Selling Your Electronics with Decluttr?

10. BuyBackBoss

BuyBackBoss an Amazon alternative

BuyBackBoss is an easy, streamlined way to get money for your used smartphone, tablet, or other electronics.  All you need to do is answer a few questions about the device’s specifications and you’ll get an instant quote. If you get a higher offer from another site, BuyBackBoss has a price-matching guarantee which means you can still get that price but through its site instead of its competitor’s. 

If you accept its offer, it sends you, via email, a pre-paid shipping label you can use to ship the device. You can choose your payment in the form of a physical check, PayPal deposit, or a charitable donation.

Related: BuyBackBoss Review: Highest-Price Guarantee for Your Tech

11. BookScouter

Do you have old textbooks collecting dust around the house? BookScouter can help trade them in for cash.

bookscouter homepage

The site saves time by comparing offers from multiple vendors with one click and is known as one of the best places to sell textbooks.

The highest price isn’t always listed first so make sure to review all options before selling back your textbooks.

Related: BookScouter Review: How to Flip Your Used Books for Cash

12. Gazelle

Gazelle is a top pick to sell your electronics. The company reports paying over $200 million to people selling their used laptops, tablets, smartphones, and electronic devices.

sell your phone on gazelle

Within minutes, Gazelle will provide an offer for your item.

Gazelle pays you by check, PayPal, or Amazon gift card. Pick your preferred payment method to get money in your hand.

Related: Gazelle Review: What You Need to Know Before Selling Your Phone

13. Shopify

Consider Shopify to make even more money selling your things. This online platform is easy to use and has a low startup cost.

shopify homepage

With Shopify, you can:

  • Create your own online store
  • Promote and sell products
  • Make money on your site, with mobile, social media, and in-person sales

If you’re on the fence, Shopify has a free 14-day trial with no credit card required.

14. Letgo

Letgo is the perfect way to sell large items or things that are hard to ship. The site and app focus on your local market, where arranging pickup or delivery is an option.

letgo homepage

Snap a photo and add a few details to your listing to attract buyers. Shoppers can search your items online or with the app, making letgo an excellent Amazon alternative.

15. OfferUp

Another local app, OfferUp, allows sellers to post almost anything for sale. Listing items from iPads and automobiles, to craft supplies and prom dresses takes fewer than 30 seconds.

OfferUp enables buyers in your area to ask questions or submit an offer through the app. The buyer will pay in person, so there’s no need to set up a system to accept payments online.

16. Etsy

Etsy is a fan-favorite destination to sell handmade designs, vintage items, craft supplies, and more. Like Amazon, it’s a very well-known site with a loyal base of buyers and sellers.

There’s no upfront investment to worry about, which makes Etsy a fantastic option to list items for sale.

To begin, create a free account and add items to your Etsy store. You control your earnings by setting your own prices. Payment options include direct deposit and PayPal.

How to Save Money on Sites like Amazon

The high brand recognition and vast selection of products make Amazon a convenient one-stop-shop. Plus, paid online survey sites often pay you in free Amazon gift cards, making shopping there even more tempting.

It’s important to remember that Amazon isn’t the only option. Shopping might sites similar to amazon more efficient and less expensive at one of the Amazon alternatives listed above. And, if you’re a seller, make sure to compare the selling and listing fees to get the most profit for your used items.


How to create an online marketplace like Amazon, eBay, or Etsy

Online marketplaces have $2.03 trillion worth of goods, accounting for 58% of global online sales in 2019. Many businesses want to try creating an online marketplace like Etsy, Amazon, eBay, Alibaba, and others. But how does one start a website like Amazon? The WishDesk web development team has broad experience creating online stores and we would like to share our ideas on how to build a multi vendor marketplace.

Amazon marketplace website

For anyone who is interested in building a marketplace website, we are going to start our study with defining the key e-marketplace types.

Types of online marketplaces

E-marketplaces fall into three main groups:

  1. Vertical marketplaces present multiple vendors that specialize in the same niche. Examples include platforms like Zillow, Stock, or Chegg.
  2. Horizontal marketplaces sell goods in several categories that are united by a certain common characteristic. For example, DogVacay only sells products that are interesting for people with pets. Other examples include Etsy, Poshmark, Dote, etc.
  3. Global marketplaces sell everything to everyone. They have a wide range of product categories and vendors. Among the examples are Amazon, eBay, AliExpress, etc.
eBay marketplace website

The most popular online marketplaces among vendors

According to Statista’s survey, the most popular vendor option among the US online marketplaces is eBay. Vendors were asked to rate the marketplaces on a scale from 1 to 10. In this rating, four key factors were evaluated – profitability, customer service, communication and ease of use. Sellers were also asked whether they would recommend the marketplace to others.

The most popular online marketplaces among vendors

How do online marketplaces make money?

If you want to build your own marketplace, these are the most cost common ways for e-marketplaces to make money:

  • seller subscriptions/memberships
  • commission on items sold
  • referral fees/lead generation revenue
  • featured listings
  • affiliate programs
  • advertising
  • freemium packages (with extra paid services)

It should be noted that marketplace giants often have a wide array of services in addition to their marketplaces. For example, Amazon also has Amazon Web Services, Amazon Go, physical stores, and more.

However, consider the impressive outcome from their marketplace website alone. In the 1st quarter of 2020, the global net revenue of Amazon is:

  • $36.652 billion in onlines stores
  • $14.479 billion in third-party seller services
  • $5.556 billion in subscription services
Amazon revenue

How to make a site like Amazon: must-have features

Websites like Amazon are built around the same essential scope of features that help buyers and sellers reach their goals seamlessly. These include product listings, shopping cart, website search, payments, shipping, notifications, support chat, admin dashboard, and more. Each platform can have additional unique capabilities according to each customer’s ideas to make a marketplace website that brings conversions.

Here are the must-have features that are necessary to build a marketplace website like Amazon:

One-click ordering

Features like Amazon’s “1-Click” button for ordering are game-changers in online commerce that significantly increase its user-friendliness. Customers enter their billing, shipping, and payment information once and then they just hit one button to make an order. This one button replaces a set of actions like payment and shipment. The system waits for 30 minutes after the “1-Click” button clicks, so customers can continue their shopping and add other items.

Registration and user profiles

There are two basic user roles on a marketplace — buyers and sellers. Accordingly, your marketplace website will need these two types of profiles where users will enter the necessary information and update it when they need to.

  1. Buyers are usually asked their names, email addresses, and passwords. They need an option to add a delivery address or a payment option. Their profiles also contain features like an easy-to-check order history and wishlist.
  2. Sellers need to provide their company names, addresses, phone numbers, tax information, etc. They need to be able to edit many details from their account settings to payment methods.

Switching profile types

In answer to the question “How to make an ecommerce website like Amazon?” the following feature is very desirable but is probably not a must-have. This feature allows buyers to become sellers within the same user account. This is very convenient when they want to switch from buying to selling and vice versa. Logging in and out every time is time-consuming.


Starting from the marketplace homepage, customers need to see a clear navigation system, product filters (by location, price range, or other factors), relevant product suggestions based on their viewing or purchasing history, a section of last viewed or popular products, etc.

Advanced product search

Due to a wide array of products, an advanced search feature is a must for online marketplaces. For example, to help buyers find the desired things among 12 million listings, Amazon uses a searching algorithm called A9 that sorts the products by multiple aspects of the customer’s behavior.

Product pages

Sellers on your marketplace need the ability to easily create new products and manage them. They should provide as many details as possible (description, price, high-quality photos, availability, warranty, delivery info, etc.) Good descriptions help buyers make decisions and are also useful for SEO. To encourage sellers to enter as many details and make the process easy, you can use features like autocomplete forms, error corrections, category recommendation, etc.

Product images

To make product images more informative and helpful for boosting sales, Amazon imposes a few image standards. For example, images should occupy 85% of the frame, have sufficient dimensions (measured in pixels), be presented against a white background color, use only the specified formats (JPEG, PNG, GIF, or TIFF), etc. You will also need to apply image optimization techniques to make all the uploaded images look consistent and never slow the website down. Marketplaces like Amazon often use a photo slider that shows the product with all its details.

Product videos

E-commerce product videos are able to show products from more angles, which makes them a lead generation technique that is on the rise today. So one of the answers to the question of how to build a site like Amazon is to offer a video option for your vendors.


Be sure to include a wishlist as a key marketplace feature that increases user engagement and promotes sales. This is a wishlist allows customers to save the goods they like and share their wishlist with their friends and family.

Admin dashboard

Your marketplace administrator needs a multifunctional dashboard to customize plenty of settings like shipping and payment methods, listings, filters, categories, and so on. Admin also gets messages from the contact forms.

Ratings and reviews

Customers widely rely on ratings and reviews while making purchases. Not every e-commerce website has them but marketplaces always do. In order to make sure reviews are honest, your marketplace will need features like IP address check and reviews acceptance only from registered users. Amazon has a Feedback Manager where sellers see feedback for 12 months and for the current day, and are able to reply to the reviews or ask buyers to remove incorrect feedback.

Shopping sites similar to amazon cart is the place where buyers store their products before the final purchase. They need to be able to easily view and change the product details — like the number of goods — as well as delete some items. All the purchase information should be clearly stated in the shopping cart (shipping prices, fees or discounts, payment methods, etc.)

Shipping options

With the shipping feature, your marketplace customers can choose the best delivery option offered by the vendors. On Amazon, vendors can choose whether to ship it themselves or use Fulfillment by Amazon. Vendors can also manage the shipping details like shipping zones.

Easy checkout and payment options

Reduce the checkout abandonment by making it extremely easy to perform the needed steps. This included a few best practices as follows. Minimize the required fields, create clear and prominent CTAs, show payment security proof, and allow no-sign up payment. Of course, payment options need to be varied. The big mistake of many marketplaces is to use PayPal only. You need to consider specific region payment preferences instead.

Payment reconciliation

Another answer to the question of how to make a multi vendor ecommerce website is that it needs reconciliation reports. This helps sellers compare internal payment records with external ones such as bank records to be sure they match and there are no inconsistencies. Amazon recommends that sellers check them daily.


Sellers receive a number of notifications that they can customize, and can switch on and off according to their preferences. Among them are notifications about orders, refunds, reports, account changes, tips from Amazon, and so on. This helps them always keep their fingers on the pulse.

Order reports

On the reports page, sellers should be able to view reports on their orders (fulfillment status, sales channel, item details, and more). On Amazon, they can view both FBA orders (Fulfillment By Amazon, or the services of storage, packaging, and shipping assistance) and orders fulfilled by themselves.

How much does it cost to build a website like Amazon?

To build a website like Amazon, you can take their key features and modify them to meet your business needs. So although Amazon is a giant platform, your marketplace website development can be much cheaper.

To save money, stay within the essential scope of features and choose a web agency with a cost-effective approach that uses enterprise-level, scalable CMSs as a basis for websites and offers an affordable hourly rate.

Here is an approximate estimate to build a marketplace like Amazon based on the key essential features. However, you need to know that the implementation sites similar to amazon every feature may differ from project to project:

  • Design from 50 hours
  • Development from 200 hours
  • QA from 50 hours

To sum up

These have been the basics of how to start a marketplace website. It’s clear that online sales, including ones in e-marketplaces, will keep gaining momentum because of increased demand related to the pandemic and post-pandemic times.

Our web development agency can build a multi vendor marketplace for you by making the development cost-effective. We work with Drupal and WordPress CMSs. So contact us if you want to create a website like Amazon or any other popular marketplace.


Best Amazon alternatives: how to shop outside of the Bezos empire


TechRadar is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

By Henry St Leger last updated

A guide to other retail chains and online shopping portals

Looking for an alternative to Amazon when buying a new gadget, gizmo, TV, streaming stick, or vacuum cleaner – or maybe even new books and handmade gifts? Look no further than this guide, which takes you through a host of alternative online stores from where you can shop.

Whatever you’re buying online, there’s a good chance that Amazon will have some iteration of them item – and that Amazon’s product page will feature heavily both in search engines and in relevant deals pages. Heck, we post about Amazon deals aplenty, and there’s no denying that you're likely to be able to pick up an item most cheaply at Amazon.

However, there’s often a hidden cost to Amazon’s aggressively competitive pricing – and that’s the rest of the retail ecosystem.

Amazon’s sheer scale enables it to reduce storage and shipping costs, at price points that would simply bankrupt smaller businesses that attempt to match them. There’s a reason Jeff Bezos’ originally intended name for the company was ‘Relentless&rsquo.

If you’re short on cash, then no-one can blame you for opting for the cheapest model out there, even if it’s on Amazon. If you’re an Amazon Prime subscriber, then you’ll be subject to a host of additional financial incentives to shop through the website, from one-day shipping to subscriber-exclusive discounts – as well as the music streaming service, TV streaming service, and discounted Audible audiobook subscription thrown in.

But if you want to support some businesses outside of the Amazon ecosystem, we have some options for you to consider. Read on below for the best Amazon alternatives, from online booksellers to consumer technology chains.

Amazon alternatives: TVs, speakers, gadgets and appliances

This is the really meaty stuff – it’s the bulk of what we cover on TechRadar, after all. So if you’re after the latest consumer tech gadgets, where can you go?

There are plenty of big retailers other than Amazon in this arena. In the US, you have Best Buy, which covers an excellent range of home gadgets, from TVs and soundbars to home appliances, smartwatches, and VR headsets. You can also check out Walmart, which seems to stock every item known to man (even assault rifles) – although shopping with one massive sales conglomerate might rather defeat the object of ditching another.

It’s worth looking at smaller, more dedicated sellers for specific categories. Doing so will also mean you’re likely to find some goods that aren't stocked by the big retailers. Newegg is a good option for PCs, PC components, and gaming accessories, while Micro Center similarly offers PC-related hardware and software that's worth checking out. B&H is a great place for cameras, non-Apple smartphones, and general electronics.

In the UK, it’s worth checking out Currys, which stocks a huge range of tech gadgets, or John Lewis, which caters to slightly more premium technological tastes, and offers generous five-year warranties for big purchases. Argos is another good bet for low-cost gadgetry, including cameras, laptops, and smartwatches.

It’s worth pointing out that most technology companies have their own website. If you love a brand to bits, it might be a smart idea to head to its website to order direct. However, these portals can sometimes leave a lot to be desired in terms of the customer experience, and there are benefits to purchasing from an established retailer.

Amazon alternatives: books

Amazon originally started out as an online bookseller, quickly growing to offer a huge range of other products. 

However, there are lots of other options for online book shopping. Online portal l made headlines recently, as an enterprise aimed at keeping indie booksellers afloat, with huge freedom mortgage payment schedule in the US and a recent launch in the UK too. It gives over 75% of profits to the stores, authors and outlets that make up the bookselling ecosystem, with a dedicated fund for supporting indie bookshops. Its website states a desire to “help strengthen the fragile ecosystem and margins around bookselling, and keep local bookshops an integral part of our culture and communities.”

Similarly, UK website Hive similarly supports independent bookshops with every sale it makes. Otherwise, the likes of Daunt Books, Blackwells, and Waterstones are well-known and well-stocked bookshop chains to check out.

In the US, offers a way to find local bookstores you can frequent in person, while Powell’s ships across the country (with international shipping a bit limited by Covid-19 restrictions at the time of writing).

If you’re keen on keeping cost down, and low wastage too, then it’s worth checking out Abe Books, which offers used and second-hand books in the US and UK – although it's still owned by Amazon. Sorry!

Amazon alternatives: crafts

Amazon doesn’t dabble too much in personalized or handmade goods, preferring the scale and certainty of factory-produced products where possible. For a breath of fresh air, visit one of these crafts websites instead.

Most of you will know Etsy, which is a hotbed of handmade goods from desks and posters to jewelry and clothing. It’s basically a craft fair you can browse through online, with a huge range of goods all offering a personal touch from individual artists or small businesses.

Folksy is a smaller, UK-only Etsy alternative. Its website describes itself as “the home of British craft – the place to buy handmade gifts and original artwork, sold directly by the artists and designers who have created them. Made with love, every purchase from Folksy supports a genuine craftsperson.”

Amazon alternatives: what else does Amazon own?

Of course, not everything owned by Amazon comes with official Amazon branding, and you may well be unaware that a service you use is affiliated with the retail giant. For one, Amazon owns Whole Foods, so any US shoppers may have made use of its grocery shopping through the Prime portal.

One of the company’s better-known acquisitions is Audible, the audiobook and podcast subscription service. If you’re using an Amazon-brand streaming stick such as the Fire TV Stick Lite, then you’ll have been inundated with ads for Audible.

ComiXology, the ebook portal for comics, is also an Amazon subsidiary, as is the streaming service Twitch – of which you might be aware given the recent Twitch Prime rebranding for its premium subscription tier, and the various perks you get as an Amazon Prime subscriber (a free Twitch channel sub per month, for example).

Amazon also owns smart home manufacturer Ring, which makes a range of smart security cameras, smart doorbells, and the like – although the company has been hit by a rather worrying privacy scandal that involved employees reportedly accessing user footage.

Henry is TechRadar's News & Features Editor, covering the stories of the day with verve, moxie, and aplomb. He's spent the past three years reporting on TVs, projectors and smart speakers as well as gaming and VR – including a stint as the website's Home Cinema Editor – and has been interviewed live on both BBC World News and Channel News Asia, discussing the future of transport and 4K resolution televisions respectively. As a graduate of English Literature and persistent theatre enthusiast, he'll usually be found forcing Shakespeare puns into his technology articles, which he thinks is what the Bard would have wanted. Bylines include Edge, T3, and Little White Lies.


The rise of eCommerce has disrupted the business of traditional retail stores. Sites such as Amazon are dominating due to cost, quality, and ease of access. They use the latest technology to make shopping increasingly easy for online consumers. Apps and automated payments make online marketplaces seem complicated. It can be intimidating if you’re thinking of starting an online business. Most people think that creating a website like Amazon would be difficult.

Amazon is worth billions of dollars, with more than 500 million products on the site. They are the biggest online retailer in the world and have more than 300 million users a month, all of which has made Jeff Bezos the richest person in the world.

This guide created by our team at wpDataTables will help you create an eCommerce website like Amazon so you gain insight into how it all works.

How to Make A Website Like Amazon

Amazon is a multi-vendor marketplace, not a normal eCommerce site. This means that it has many sellers all selling on one platform.

Multi-vendor sites have different requirements, such as:

  • User interface for sellers to add their wares
  • Customer feedback for each seller as well as item
  • Seller controls such as canceling purchases and technical support
  • Commission fees
  • Multiple payment methods

These factors turn a regular eCommerce site into a marketplace. Having this extra support in place is necessary for the multiple sellers who will use the site. Creating an online marketplace like Amazon is an expensive exercise.

Instead of hiring a team to create the site for you, there are other options to consider. Using a marketplace builder pack can have good results and is easy and much cheaper.

Once you’ve launched your fabulous new website, you can start having vendors and charge them for listing their products on your site. Having this revenue stream is vital for you to continue building your business and this guide will help you achieve this goal.

How to Create Your Very Own Site Like “Amazon”

Building a website like Amazon from scratch is challenging. It is so much easier to create your site using an already existing website platform, which is usually referred to as a Content Management System (CMS).

As the site owner, you can create and change any parts of your site using this system. You’ll be able to change the look by using a theme, and add plugins to provide extra functionality and include any desired pictures or content.

WordPress is the most popular CMS and it’s very user friendly. You can use it to customize your site, manage your products and write articles or blogs.

It’s important to note that there are two types of WordPress. One is and the other is

If you want to host your own site, choose the more popular because it sites similar to amazon you create your own domain and more., on the other hand, hosts your site for you.

Select your Domain Name and Web Host

The first two steps are to purchase your domain name and choose your web host.

It’s best to choose a web host that specifically handles WooCommerce web hosting, as you will use the site as an eCommerce site.

What are domain names and web hosts?

Domain Name – this is the web address people will type in to access your site. WordPress’ is

The Web Host is where your site is hosted. It stores all your data for you so your site can be accessed from anywhere at any time.

Installing a Multi-Vendor e-Commerce WordPress Theme

The WooCommerce website default is for just one vendor. You won’t be able to host multiple sellers average american savings 2020 your site to sell their products.

However, you can solve this by getting a WordPress theme for eCommerce. There are numerous options, but when purchasing your theme, make sure it is well regarded and suitable for your needs.

Trustworthy eCommerce themes will give you plenty of customer support and a quality site.

These are some good options:


Elegant Themes



Thrive Themes

Template Monster

Engine Themes


The theme isn’t all about appearance, it also adds extra features to your site. Many of these are well designed with various customization options.

Creating Your Marketplace With an eCommerce Theme

Creating your marketplace is easy if you select the right WordPress theme. Before installing a theme, make certain that you have first installed WooCommerce. Follow this step-by-step guide to ensure your site’s success.

  • Start by logging into your site on WordPress. Go from the dashboard to plugins to search ‘WooCommerce’. Install it and activate.
  • Choose your plugin and repeat the same steps to search for and install it.
  • Activate the theme. You should then be able to see the dashboard for the theme. You may have as many sellers as you like on your site, but you need to set this Go to WP-admin – Settings – General.

Initially, you won’t have many vendors on your list. To add more, go to WP-admin – Users citi diamond credit card customer service Add New.

As the site admin, you’ll be able to add customers, vendors, subscribers and more.

Now simply wait for the vendors to add their products.

Customize Your Site

There’s only one thing left to do, now that your WooCommerce, theme and site are set up, and that’s to play around with all the fun features you can add in WordPress!

Head to your admin menu where you will find everything you need to customize to your heart’s content. There is a page builder that you can use to design new templates. If you want to make small changes, use ‘Customizer’.

These added design features make your site more appealing and user-friendly, just like Amazon!.

Launch Your Own Site Like Amazon

With the right web tools, it’s possible to create a site like Amazon, even if you’ve never made a website before.

You’ll want to use tracking tools to find out which vendors are the most popular and which products are the best-sellers, so just turn on customer tracking for your site in WooCommerce.

You can start your own store, and build a website like Amazon, by following the steps laid out in this guide. Some aspects might be challenging, but persist and have fun learning new skills. Then you can experience the benefits that come with having a fantastic eCommerce marketplace.

Also, while running the site, WordPress emergency support is important for you so make sure that you don’t leave this unchecked.

If you enjoyed reading this article on how to create a website like Amazon, you should check out this one about how to add meta tags in WordPress without a plugin.

We also wrote about a few related subjects like how to optimize CSS delivery in WordPress, how to embed a pdf in WordPress, how to embed excel in html, how to hide a featured image in a Sites similar to amazon post, how to tell if a site is WordPress and how to uninstall WordPress from cPanel.


By Doug Aamoth3 minute Read

Long shipping times got you down? Everything seems to be out of stock? Just don’t want to be utterly dependent on one monolithic company for all your shopping needs? Here are online retailers—some old, some new—that you can use corolla nc beachfront rentals get what you need while we all ride the current crisis out together.


There’s no shortage of places to order food, but if you’re looking to keep things on the healthier side without breaking the bank, take a look at Thrive Market to see if it’s got some of your staples. The site stocks more than 6,000 items, with an emphasis on “whole” and organic options, and you can shop by lifestyles such as keto, gluten-free, raw, and many others. The main catch is that Thrive charges a $60/year or $5/month membership fee and requires a $50 order to qualify for free shipping. But those costs help offset the weight of bulky items like canned goods and similar selections. We here in the Aamoth household use it for everyday items such as cereal, crackers, sauces, snacks, and the like, and find it to be priced similarly or a bit less than Whole Foods.


You don’t need a Flexible Savings Account—or FSA—to shop at FSA Store, but if you’ve got one, this site can put it to work. It stocks thousands of FSA-eligible products at reasonable prices, including pre-packaged kits for various conditions. Shipping is free for orders north of $50 or a flat rate of $6 for ones under sites similar to amazon and babies

Anyone with young kids is likely used to an endless parade of diapers, wipes, creams, and vitamins sauntering through the front door. Simplify the experience with Hello Bello, which lets you build $65 diapers-and-wipes bundles that ship out for free. There’s also a selection of adult multivitamins that help you sleep better, boost immunity, and feel more energized—all crucial tools in the parenthood arsenal.

Tech and gaming

What better way to pass the time than with some gadgets, games, and gizmos? E-commerce stalwart Newegg has a gigantic assortment of goodies, with cheap or free shipping on most orders. Build a computer, order some PlayStation games, or upgrade your wireless network while you’re holed up inside. The site also stocks a selection of fitness equipment, sporting goods, apparel, and hobby items for good measure.

Home improvement

Since a trip to Home Depot might not be in your immediate future, fire up Hardware World to see if it’s got what you need for that project you’ve been meaning to tackle. The site boasts more than 40,000 products and offers same-day shipping for most products (shipping isn’t free but it’s weight and zip-code based, with several methods to choose from). Categories run the gamut from automotive to electrical to landscaping to plumbing, and just about everything else in between. It’s like poking around your neighborhood home improvement store—just from your couch and without the giant orange shopping cart.

Educational toys and games

It can be tempting to load up on mindless toys to keep your kids occupied, but the well-named Fat Brain Toys aims to keep young minds active while they’re having fun. Items can be shopped by age from babies to teens, and there are sections devoted to special needs, teachers, schools, and businesses. Shipping costs a flat $4 per order to the contiguous U.S. in 3-5 days via UPS.


Your pets probably aren’t used to seeing you around this much, but they’re hopefully happy to share the daytime with you nonetheless. Keep their bowls filled and the squeak toys coming with Chewy, which offers free expedited shipping on orders of $49 or more. You can also sign up for recurring shipments of your commonly ordered items, which nets you a 30% discount on the first order and 5-10% on subsequent ones.


How Are eBay and Amazon Different?

The electronic commerce (e-commerce) movement is bigger than ever and only shows signs of becoming bigger. Under the purview of e-commerce companies, both eBay (EBAY) and Amazon (AMZN) stand out as longstanding, major players in the marketplace.

Both eBay and Amazon are online shopping sites, providing visitors the ability to browse through available products listed for sale or auction through each company's online storefront. While eBay and Sites similar to amazon have both evolved over time to meet the needs of today's consumers, there are distinct differences between the two companies. Amazon and eBay differ in terms of business models and pricing, services for sellers, and ancillary services for buyers.

Key Takeaways

  • Both eBay and Amazon are two of the largest and longstanding major players in the e-commerce sector.
  • Amazon and eBay have many similarities, primarily in attracting visitors to their site, providing them the ability to browse available products and make a purchase.
  • The differences between the two companies lie in their business models; Amazon operates like a traditional retail store whereas eBay functions more like an auction house.
  • Amazon relies on third-party sellers to list their products on the site so that consumers have a large inventory of goods to search through. Similarly, eBay relies on sellers to list their goods for sale to be auctioned off in a certain time period.
  • Amazon is buyer orientated while eBay is seller orientated.

Business Models and Pricing Strategies

The greatest difference between eBay and Amazon is the business model under which each company operates. Specifically, eBay is an auction house and marketplace that simply facilitates the sale of goods between third-party buyers and sellers. Buyers visit the site to search for products they want to buy from a vast array of individual sellers and then bid on items through individual auctions.

Conversely, Amazon is a direct provider of goods, and customers visiting its site view products that Amazon maintains as inventory in its large network of warehouses. Amazon's products are either from their own brand or from third-party sellers, the latter of which makes up the bulk of its offerings. In 2015, third-party sellers started making up more than 50% of Amazon's sales, a number that continues to grow.

Within an auction model, eBay employs a wholesale pricing strategy. In most cases, interested buyers must bid on items for sale on eBay Sellers list auction items for a three- five- seven- or 10-day period, and the buyer willing to pay the highest amount wins the product at the end of that time frame. Some items listed on eBay feature a "buy it now" option, which allows a buyer to purchase the product immediately, albeit likely for a premium.

Amazon operates as a retail outlet, providing customers with fixed prices on all products. While various sellers may list the same product, there is no need for a customer to place bids or win an auction before purchasing.

Seller Services: Is eBay Cheaper Than Amazon?

Amazon and eBay also differ greatly in terms of how each company works to facilitate sales. Because eBay needs sellers to list products on its site to generate revenue, the company is far more seller-oriented than Amazon. Notably, eBay actively invites sellers to participate in its auction marketplace, and the company provides platforms for salvation army food bank lexington ky to offer products to buyers within an eBay store or through the auction site's classified section.

Amazon is more buyer-oriented, actively inviting buyers to visit the site to browse through and subsequently purchase the inventory listed on the site, as one would in a traditional retail store. While Amazon uses third-party sellers to distribute products, the company is more focused on attracting buyers to the site rather than sellers.

Amazon Seller Fees

It doesn't matter if you're a small seller or big potatoes with an already established product line that you want to put onto the Amazon marketplace as a third-party seller. Amazon offers third-party sellers two different plans (individual or professional) based on their prospective selling habits and other key features.

You'll have to decide which one fits your needs. The professional plan is geared toward those who plan on doing a lot of selling, while the individual account is a no-frills, cheaper alternative. Below are some of the features of both plans.

Amazon Professional Account

If you're planning on selling more than 40 items each month, this is the option for you. But it does come with a subscription fee of $39.99 each month. That means you'll be paying almost $480 a year to put and sell your products on Amazon. You also get access to Amazon Sponsored Products ads, which put your products into ads on different product pages for customers to view. This option doesn't have any selling fees, but referral fees do apply.

Amazon Individual Account

This plan is tailored for anyone who plans to sell less than 40 items each month. The benefit of this account is the lack of a monthly subscription fee. But you do have to pay the selling fee to Amazon: $0.99 for every item you sell on the site. There are also referral fees that apply to each sale, just like the professional account. The one downside is fedex business account uk you have no exposure to your products through Amazon's Sponsored Product Ads.

Here's how Amazon calculates end revenue for an item sold by a third-party seller on the platform:

  • Take the item price, and add the shipping charges, which are paid by the buyer.
  • Add any gift wrap charges, also paid by the buyer (if any).
  • Subtract the referral fee (which is calculated on the item price as well as any gift wrap charges).
  • Subtract the closing fee.
  • Subtract $0.99 per item fee (not applicable to professional accounts and others who don't pay subscription fees).
  • Remainder equals total deposited to the seller account.

eBay Seller Fees

Notably, eBay charges its sellers two different fees: an insertion fee and a final value fee. Here's a breakdown of each:

  • Insertion fee:The company's insertion fee is the same as a listing fee. All sellers get up to 200 zero-fee listings every month. Those who have an eBay store may get more. Once those are used up, the fees cannot be refunded even if the item doesn't sell. Sellers are charged one insertion fee per listing, per category. The account holder gets one fee credit for every auction-style listing for which they paid an insertion fee, provided the item sells.
  • Final value fee: If the item sells, eBay charges sellers a final value fee. The value of the fee, charged per item, depends on the total sale amount. Although tax is not included, the total sale amount includes shipping and any other additional charges added to the item's price.

Additional fees may apply. Here's a look at two of them:

  • Advanced listing upgrade fees:The company charges sellers fees if they add advanced listing upgrades. The fees are based on the type of upgrade added. These are add-ons to the listing that aren't covered in the basic listing or insertion fee. Not all listing upgrades are available with every listing tool.
  • Supplemental service fees:The site also charges sellers supplemental service fees. These range from shipping labels originated from the eBay site or refund reimbursements to eBay.

Additional Services for Buyers

Another vast difference between eBay and Amazon fast food los angeles ca the ancillary services available to buyers. In recent years, Amazon sites similar to amazon rapidly expanded its additional services, most notably through Amazon Prime. The membership program requires users to pay an annual fee but grants them exclusive access to expedited two-day shipping at no additional cost, digital media such as movies, music, and Kindle e-books, and unlimited photo storage through the cloud.

The Bottom Line

Though Amazon and eBay are two of the largest players in e-commerce, both have vastly different business models. Amazon operates like a traditional retail store, attracting buyers to its site to purchase its listed inventory, while eBay attracts sellers to list their personal goods, operating as an auction house or a garage sale.

As a buyer, depending on what you are seeking to purchase, either Amazon or eBay will be a better fit for your needs. Similarly, as a seller, based on your business model and selling needs, one company will work better for your business goals.


Who Are Amazon's (AMZN) Main Competitors?

Amazon (AMZN) competes head-to-head for market share with some of the largest corporations in the world. While Amazon started out as an online retailer of books, it has grown over the decades to become the largest e-commerce company by revenue in the United States.

In its quarterly and annual financial statements, Amazon breaks down where it receives its revenue into five major categories:

  • Online stores
  • Physical stores
  • Third-party seller services
  • Subscription services
  • Amazon Web Services (AWS)

Below, we'll describe each of these revenue streams and list which companies are Amazon's biggest rivals per category.

Key Takeaways

  • Amazon is the world's largest online retailer and is rapidly growing its footprint in other areas such as physical retail stores, subscription services, and web services.
  • Amazon's retail san jose air quality forecast rivals include Target, Walmart, Best Buy, and Costco.
  • For subscription services, Amazon competes with Netflix, Apple, and Google.
  • In the web services category, Amazon has several rivals such as Oracle, Microsoft, and IBM.

Online Stores

This category includes product and digital media sales from Amazon's e-commerce website. The company offers its customers a wide selection of durable and consumer goods along with digital-format products, such as e-books, videos, software, music, and games.

Amazon's competition in this segment includes LightInTheBox Holding Co. (LITB), (OSTK), Vipshop Holdings Ltd. (VIPS), (JD), Wayfair Inc. (W), and Etsy (ETSY).

Physical Stores

Although sales from online purchases represent the bulk of the company's revenue, Amazon greatly expanded its presence in the physical retail space with its 2017 acquisition of grocery retailer Whole Foods Market. Amazon also operates four other types of physical stores: Amazon Books, Amazon 4-star, Amazon Go, and Amazon Pop Up.

In the physical stores category, Amazon competes with Best Buy (BBY), Costco (COST), Target (TGT), Walmart Inc. (WMT), and Big Lots (BIG).


The number of U.S. cities and towns where Amazon Prime members have access to two-hour grocery delivery via Amazon Fresh and Whole Foods Market (as of July 2021).

Third-Party Seller Services

Third-party vendors sell their products using Amazon's online marketplace platform. Amazon's popularity as an e-commerce site enables many third-party sellers to reach a wider customer base and grow their businesses. For this service, Amazon charges commission fees, shipping fees, and related fulfillment costs.

In the third-party marketplace business, founder Jeff Bezos has stated Amazon's main competitor is auction site eBay.

Subscription Services

Amazon sells a variety of subscription services. Its most popular paid subscription service is Amazon Prime, which has 200 million members around the world as of 2020. The company also sells subscriptions for e-books, audiobooks, digital video, and digital music.

Amazon's main competitors in the subscription services sector are media game-changer Netflix (NFLX), Apple (AAPL) with iTunes, and Google (GOOG) with its Play Store.

Amazon Web Services (AWS)

Amazon Web Services (AWS) is the company's cloud platform, offering over 200 services such as machine learning, artificial intelligence, storage, and analytics. AWS customers include startups, enterprises, and government agencies.

Amazon's main competitors in the web services sector are Alibaba Group (BABA), Oracle (ORCL), Microsoft (MSFT), International Business Machines Corporation (IBM), and Google (GOOG).

The Bottom Line

Amazon is a well-diversified company that benefits from several profitable revenue streams. The company specializes in disruptive innovation and can afford to fund forays into new industries in order to take market share away from its competitors. Amazon ended the first quarter of 2021 with sales up 44% to $108.5 billion.

The company reached a market capitalization of $1 trillion for the first time ever in September 2018.


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