ulta mac cosmetics

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Sephora Vs. MAC Vs. Ulta: Which Is The Best Place To Buy Makeup?

 Best makeup store

As the beauty industry continues to flourish and new beauty brands emerge and rapidly gain popularity, it can be difficult to choose the perfect place to look for the best products, deals, and services.

Most of us just end up going to the same stores that our moms went to or to a random store that catches our eye. 

However, on entering these stores filled with makeup products of all kinds the feeling of confusion takes over and somehow we end up buying unnecessary products that we’ll probably never use. 

We’ve all been there but with a little more research into what you really need and where to find it, you can save yourself a lot of time and money. 

Let’s compare the most popular beauty stores to see which one’s the perfect fit for your shopping needs. 

Sephora

Featuring nearly 3000 brands and with stores in over 2600 locations, Sephora is one of the most popular retailers of beauty products all over the world.

With its elegant and sophisticated branding, it has gained a luxurious status in the beauty industry.

Sephora offers all kinds of beauty products like makeup, skincare, haircare, nail paints, and even body care products like lotions and fragrances.

Sephora even has its own private label, Sephora Collection which offers a wide range of foundations, lip products, eyeliners, eyebrow products, eyeshadows, face masks, serums, brush sets, and fake lashes. 

Popular Brands in Sephora 

  • Drunk Elephant 
  • Benefit Cosmetics
  • Marc Jacobs
  • Clinique
  • Givenchy
  • Youth To The People
  • First Aid Beauty
  • Dior
  • Kat Von D
  • Estée Lauder
  • Fenty Beauty
  • Anastasia Beverly Hills 

Popular products at Sephora 

  • Laneige Lip Sleeping Mask
  • Tatcha The Water Cream Oil-Free Pore Minimizing Moisturiser
  • Urban Decay Naked Honey Eyeshadow Palette
  • Yves Saint Laurent Water Stain Glow Lip Stain
  • Charlotte Tilbury Instant Look in a Palette Stoned Rose
  • Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
  • Anastasia Beverly Hills Brow Wiz
  • NARS Radiant Creamy Concealer 
  • Huda Beauty Nude Obsessions Eyeshadow Palette
MAC cosmetics

MAC which stands for Make-Up Art Cosmetics is a cosmetics manufacturer that has been widely recognized for its carefully formulated beauty products and sleek MAC stores.

MAC is a favorite among professional makeup artists, leading models, and actresses because of the higher quality ingredients included in its products that make them more pigmented.

The high-end makeup brand offers all kinds of beauty products for lips, face, eyes, skincare along with brushes and tools. 

Popular products at MAC

  • Studio Fix Fluid SPF 15- an oil-controlling formula that offers a natural matte finish with medium to full coverage.
  • Retro Matte lipstick- a long-wearing lipstick formula with an intense color payoff and a completely matte finish.
  • Studio Fix Powder Plus Foundation- a one-step powder and foundation that gives skin an ultra-matte finish with medium-to-full buildable coverage that lasts for 12 hours, while controlling shine.
  • Prep + Prime Fix - a lightweight water mist that gently soothes and refreshes skin and finishes makeup.
  • Technakohl Liner- a mechanical pencil-style liner with a soft and creamy formula and intense color.
  • Strobe Cream- a moisturizer that boosts the look of dull skin and aluminizes with iridescent particles.
Ulta

Ulta Beauty is an American chain of beauty stores that are currently in over 1000 locations, offering products from appropriate 500 brands.

Over the years, Ulta has become one of the most beloved chains of beauty stores because of the wide range of drugstore products it offers.

Ulta Beauty carries all kinds of products including cosmetics, skincare, bath and body products, hair care products, fragrances, nail products, and beauty tools.

If this wasn’t enough, the stores are also equipped with a salon, Dermalogica skin bar, and Benefit brow bar. Ulta beauty collection is their in-house brand that offers affordable beauty and skincare products. 

Popular Brands in Ulta 

  • BH Cosmetics
  • Kylie Cosmetics
  • Mario Badescu
  • bareMinerals
  • Estée Lauder
  • DERMA E
  • Lime Crime
  • BECCA
  • Essie
  • LA Girl 

Popular products at Ulta 

  • KVD Vegan Beauty Tattoo Liner
  • Kylie Skin 3-Step Mini Skin-Care Set
  • Tarte Maneater Mascara
  • Philosophy Ultimate Miracle Worker SPF 30
  • Melanin Haircare Multiuse Pure Oil Blend
  • Too Faced Lip Injection Maximum Plump Extra-Strength Lip Plumper
  • Beekman 1802 Bloom Cream Daily Probiotic moisturizer
  • Kylie Cosmetics Velvet Lip Kit in Red Velvet
  • Bondi Boost Hair-Growth Shampoo
  • Ulta Beauty Collection x Marvel Black Widow Lip Kit

What is the difference between Sephora, Ulta, and MAC?

While Ulta and Sephora are retailers of beauty products, MAC is a cosmetics brand which means that Sephora and Ulta offer products from various brands whereas MAC stores only carry products from their own brand.

All three provide different membership programs for regular customers and offer services like getting a makeover done at their stores. 

Sephora's basic tier is called Insider which free to anyone who signs up while customers who spend at least $350 per year are registered as VIB members and those who spend at least $1,000 per year are considered Rouge.

MAC provides a very exclusive experience for makeup professionals who are a part of the MAC Pro Membership Program. 

Customer Service: Sephora vs. Ulta vs. MAC

Although customer service experience can differ from store to store depending on the location and management of the store, from my personal experience I’ve realized that even though the staff at Ulta is always very helpful and approachable, the customer service at Sephora is far superior. 

The staff at Sephora simply seems more knowledgeable about the products they’re selling at the store. If you’re someone who is wanting to know more about Skincare and makeup before buying the products, Sephora will be the perfect place for you. 

While Sephora and MAC have more high-end products, it is easier to find products of all price ranges at Ulta because Ulta carries both high-end and drugstore brands. 

Ulta is the one-stop-shop for all things related to beauty and offers a wider variety of products for hair care and body care.

It is easier to find sales and exclusive offers on products at Ulta as compared to Sephora which makes it a more affordable place to buy makeup.

Moreover, Ulta has a points system where members earn 1 point for every $1 spent on qualifying purchases, Platinum members earn 1.25 points for every $1 spent on qualifying purchases, and Diamond members earn 1.5 points for every $1 spent on qualifying purchases.

These points can then be redeemed to get discounts on future purchases. 

Which is the best place to buy high-end makeup?

Expensive makeup

Some people might prefer Sephora for its range of exclusive high-end beauty products that are often trending in the makeup world.

Sephora carries more expensive brands and because of their sleek marketing, the shopping experience at Sephora feels more upscale and luxurious whereas Ulta can often be overcrowded and can make shopping feel like an errand.

However, if you’re someone who gets overwhelmed and confused by all the different products and brands offered at Ulta and Sephora, MAC will be the perfect place for you to buy high-quality makeup and skincare products. 


Even after comparing the prices, customer services, range of products, brands offered, and membership programs, it is difficult to say which store is the best to buy makeup because everyone has different preferences when it comes to shopping.

If you’re someone who likes to stick to one high-end brand of makeup to avoid confusion, MAC is the place for you. However, if you prefer to have more options when buying products, you’ll have to make a choice between Ulta and Sephora where they offer a large range of brands. 

While Sephora offers a more luxurious experience with better customer service and trendier products, Ulta is perfect for someone looking for affordable drugstore makeup. Ulta is unbeatable when it comes to sales and discounts.

Wherever you decide to shop, make sure to take a look at the list of ingredients of the product you’re buying, remember to test the product with a swatch, and most importantly have fun while you shop!

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Источник: https://www.sociomix.com/diaries/beauty/sephora-vs-mac-vs-ulta-which-is-the-best-place-to-buy-makeup/1612597046

4 Ways Ulta Beauty Inc Is Powering Future Growth

"Retail recession? What retail recession?"

Ulta Beauty(NASDAQ:ULTA) shareholders may be asking themselves that question as the beauty and cosmetics retailer posted stunning first quarter 2017 results late last month that have sent the stock soaring to fresh all-time highs.

Most impressive was the continued streak of comparable store sales growth, which came in at 14.4% in the quarter -- made all the more improbable as the numbers came on top of 15.2% growth in the prior year period. That means the average store increased its revenue by 32% in two years, while much of the brick-and-mortar retail industry endured a beating.

As Foolish investors, we always look to assess the underlying drivers of such outperformance to determine if its sustainable. For Ulta Beauty, not only did I find this to be the case, but there is even more room for improvement.

Close-up view of a variety of cosmetic products

Image source: Getty Images.

Loyalty is paramount

There is perhaps no more important metric for Ulta Salon (besides comparable sales) than its loyalty member count, which keeps customers hooked to the Ulta ecosystem, preventing them from going to competitors like Sephora or even Amazon. Loyalty members make up a majority of Ulta revenue, in addition to serving as a treasure trove of customer data, so member growth can serve as a leading indicator of future success.

In the quarter, loyalty members grew by 1.1 million members to 24.5 million in total, up 26% year over year. While the company expects this growth rate to moderate, as it is lapping tough comps, management still expects this number to grow faster than square footage expansion (12% last quarter).

Increasing loyalty membership ahead of square footage growth means each store will likely be more productive. We saw this in the previous period as operating margins expanded to 14.3% from 13.7% a year ago, on the way toward the company's goal of 15% for 2019.

A great leap forward for e-commerce

While the company's stores outperformed, Ulta also saw e-commerce sales of $104.3 million, up 70.9% year over year. This marks the highest e-commerce growth rate since the first quarter of 2014, made all the more impressive since the growth was off a much larger base.

Previous investments in new distribution centers, customer relationship management, and inventory management bore fruit this quarter. In fact, CEO Mary Dillon noted during the latest earnings call, "the margin, yes, it's somewhat lower on our e-commerce business. And we don't really break this out in a lot of detail. But basically, they are pretty -- it's getting closer. The gap is not that large, and it's actually closing."

This is very important, because many retailers' e-commerce segments are much lower margin than in-store sales, so e-commerce can not only cannibalize existing sales but also reduce profitability in the process. But not so with Ulta -- e-commerce margins growing, and Dillon also pointed out that e-commerce is largely incremental so not cannibalizing sales in the stores. In fact, the average e-commerce Ulta shopper also bought in-store, 2.5 times more than the average store-only shopper.

Upping the salon game

Despite the robust overall results, the company is fixated on growing its Salon market share. That segment grew only 16.7% in the quarter, trailing company-wide revenue growth. Ulta believes the Salon can do better and recently announced the formation of the Ulta Beauty Pro Team last month, featuring five leading celebrity hair stylists from L'Anza, Wella Professionals, Redken, and Matrix.

These experts will educate Ulta's 88 in-house hair educators, who will then teach Ulta stylists across the country new designs and professional techniques.

This is interesting, as Ulta's Salon segment has been the "laggard" of the company so far, if you can call it that. If the Salon offerings can rise above that of a middle-of-the-road national chain to that of a more premiere hair destination, it could not only grow the segment but also lead to incremental purchases in-store, should the salon see more traffic.

Woman getting her her reconditioned

Image source: Getty Images.

MAC is coming

Finally, the company recently launched 600 MAC makeup SKUs (stock-keeping units) online and will open up its first MAC boutique in Davenport, Iowa in June, with the goal of 100 in-store boutiques by the end of the year, or 10% of the store base.

As I previously wrote, MAC is the number one prestige brand in the country. Given that the brand just released on the Ulta website and is not even in physical stores yet, look for the company to create incremental buzz and sales off of an already-strong start to the year.

Just because Ulta Salon is firing on all cylinders does not mean it can't find another gear. While the stock is rather expensive at 38 times forward earnings, the company can justify that multiple with its stellar performance and new initiatives.

Источник: https://www.fool.com/investing/2017/06/05/4-ways-ulta-beauty-inc-is-powering-future-growth.aspx

Yes, MAC Makeup Is Coming To Ulta This Spring

MAC is expanding its already impressive reach. As most MAC-o-philes are well aware, MAC Cosmetics is sold at MAC counters in department stores in malls and at standalone MAC boutiques. The edgy beauty brand has always been a behemoth unto itself and is not currently sold at Sephora. But the brand is branching out and MAC products are coming to Ulta's website and its retail stores. Ima step aside for a moment and allow that massive news to fully penetrate.

OK, I'm back.

Seriously, guys. This is beyond huge. MAC is one of my top three prestige makeup brands — it's actually my No. 1 favorite. But I do admit that sometimes I can't always make it to the mall or to a MAC store to stock up, to grab a perennial product that I use daily, or to see what's new in MAC's beautiful orbit. Being able to grab select MAC products at Ulta when passing a strip mall is going to make makeup shopping even easier!

So, when are MAC Cosmetics items available at Ulta?

This spring, MAC obsessives!

According to Women's Wear Daily, MAC products will cruise onto the Ulta site first. They will debut online in May. The brand will then enter 25 retail stores in mid-June. By the end of 2017, MAC will be sold in over 100 Ulta locations.

Ulta hearts MAC and MAC fans certainly heart this news. WWD points out that the reason MAC is moving into Ulta is because they are standlone stores that are not located in malls, where MAC already has a solid presence. The brand hopes to reach a wider customer base that shops outside of malls, which have generally been experiencing a sales stall.

Ulta, which is "masstige," selling both high end and drugstore brands, making it a total onestop, certainly ups its luxe game with the addition of MAC in its stores and on its site.

We know the when with MAC x Ulta, but what about the... what? Which MAC products will be sold via Ulta's site and in stores?

The Studio Fix Fluid and Powder Foundation will be at Ulta, as well as lipstick, Lipglass, Liptensity and Retro Matte, per WWD. Those are MAC's hero products and mainstays.

BTW, some Smashbox products are also available at the Ulta site. I told you the retailer is upping its game on the high end side.

Images: MAC Cosmetics/Instagram (1); Ulta/Instagram (1); Smashbox/Instagram (1); Courtesy of MAC (1)

Источник: https://www.bustle.com/p/when-can-you-buy-mac-makeup-at-ulta-the-brand-is-expanding-its-retail-presence-43459
Ulta Beauty.

Does Nordstrom sell MAC cosmetics?

MAC Cosmetics Beauty & Fragrance Sale & Clearance

These Black Friday 2021 Beauty Sales Have the Best Deals of the Year: Ulta, Sephora, Fenty Beauty & More

Kohl's: Get 20% off when you use the promo code GOSHOP20 at checkout from Kohl's (11/27-12/1).

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Laneige: Get a 25% discount at Laneige when you use the promo code BFSALE at checkout.

Lancome: Save 25% sitewide at Lancome through 11/29.

LookFantastic: Use the code BLACK to save 25% at LookFantastic (11/19-11/28); Use the code CYBER to get a 25% discount (11/29-2/1).

Kylie Cosmetics: Save 40% on lip products and 30% on sitewide on Kyle Jenner's brand's Kylie Cosmetics and Kylie Skin.

Mac Cosmetics: Save 30% sitewide at Mac Cosmetics.

Make Up Forever: Take 50% off the cult favorite Make Up Forever Ultra HD Foundation through 11/30.

Merit: Take 20% off sitewide at Merit, no promo code necessary (11/26-11/29). 

Murad: Save 30% sitewide at Murad.

Nordstrom: Save up to 50% on Nordstrom Black Friday Deals.

R+Co: Get 25% off R+Co hair products with the code HAIR25; Get 30% off when you spend $100+ and use the promo code HAIR30; Get 35% off when you spend $175+ and use the promo code HAIR35.

Pat McGrath Labs: Get 25% off when you spend $50 at Pat McGrath Labs; 30% off when you spend $150+; 35% off when you spend $250+. 

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The Skinny Confidential: Get a 25% sitewide discount at The Skinny Confidential (11/26-11/29).

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Tower 28: Take 20% off sitewide at Tower 28, plus get a free 4oz SOS Daily Rescue Facial Spray with purchases over $50 (11/26-11/29).

Ulta: Shop Ulta's Black Friday deals all week, including 50% off Living Proof, First Aid Beauty, It's a 10, Hot Tools, It Cosmetics, Tula, Morphe, Philosophy, Ulta fragrance samplers, and more (11/21/11/27).

Volition Beauty: Get 30% sitewide at Volition Beauty through 11/29.

Youth to the People: Save 20% on all your favorite Youth to the People products, no promo code needed (11/22-11/29).

Источник: https://www.eonline.com/news/1310671/the-best-black-friday-beauty-deals-2021

MAC Cosmetics is Heading to ULTA


Looks like ULTA is adding another well known brand to its every expanding selection. MAC cosmetics will be available on ULTA.com in May and then will be available in about 25 stores come June. By the end of the year, MAC is expected to be in more than 100 ULTA stores.

MAC currently stocks around 1,200 different products in their department store locations and about 1,500 different products in their own branded stores however because of kiosk sizing the company will be limited to only 600 products at ULTA. The current product offerings will consist of different MAC foundations and lip products. The ULTA curation represents about 45% of MAC’s product universe and the individual items were picked based on their "must-have" status.

ULTA's CMO, David Kimball, stated that this new collaboration will be a win-win for all. “We know there are people who are curious about MAC and might have wanted to try it, but haven’t done so yet. We think we are going to get new customers from MAC and new customers through the door. That just drives traffic for all the brands. ”

Who is excited for this new brand launch?


Source

Источник: http://glamglamlife.blogspot.com/2017/03/mac-cosmetics-is-heading-to-ulta.html?m=0
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